The challenge to any well intended entrepreneur is they get way way way ahead of themselves. All you need to do is test your ideas with the principles of the “Wizard of OZ”. The premise that you don’t have to be an all knowing all powerful wizard to secure your digital idea. You just need to test assumptions and start with the cheapest and easiest first.
So I started with a landing page. Now since the industry seems to favor free or freemium models for revenue I didn’t have to answer the question of “will my prospective customers purchase my value prop” but instead “will my prospective customers be interested enough to download my app?”
Which means a landing page and a squeeze page is the next step in our journey towards validation. Many will argue that getting an email is not product validation. I would argue that each step gets you closer and closer towards product validation. An email may give you a 30% comfort level in your product. The obvious and easiest measure is a purchase. That’s a 100% validation for that one person.
But I digress.
I wrote up some simple copy. Then setup some basic images and screenshots with a download now button. On the click of the button they were sent to another page where they could signup to be notified of when they could try the game.
This seems a little simplistic and you may lose a few people not wishing to join a waiting list but overall it gave me a pretty good idea of who and what would be interested in playing the game.