One of the hardest things for people who want to start a business is actually doing. In today’s world you should be thankful. The years past it was too expensive, too costly in human time and resources were needed in vast amounts.
Today’s world: a laptop and a 100 bucks will get you a cobbled together website. Or enough time to test said idea.I’m not kidding either.
The hardest thing to teach new and wannabe startup founders is the execution part. Because those who have done before simply say “you just start doing”
It’s the honest truth though. It’s like starting to walk as a child. You first learn to roll, wiggle, and crawl. Then you stand. You pull yourself up and fall. Yet you stand up. Soon you take tentative steps. Before you know it you are sprinting. You just START doing it. It’s simple in words but absolutely convoluted in real life. If it was easy then everyone would be able to do it.
I’ve gone to plenty of meetups and many ask questions because you are steering the ship. This maybe one of the first times EVER you are doing so. There is no map, there is no pre-made instructions. there are no guidance– and out of fear we attempt to mimic those before us. We are worried that if we take the helm we will fail. Who cares?
That’s apart of the great path of life. We’ve been tricked by institutions like schools that failing is bad and that there is ONLY one right answer. *thanks multiple choice tests* In life there is no right or wrong answer or even question. We can see mistakes and say “they shouldn’t have done that” or we see success and say “that’s what we needed to do!” but in reality life only happens once. We can’t run life over and over again and determine what will happen. We can try. We can mitigate risk but failing is fine. Be fine with failing.
Starting is the biggest and first and foremost thing all of us should be doing. Start out by writing out your idea. Put it to paper. Image. Text. Video. However your brain works. However it needs to process the idea. List out the assumptions. Establish what you need to do. This may take several pages. It could take an entire notepad! But start with what you need to do immediately. The first few things.
Things you don’t need right away.
- being a legal company (registering to become a legal business entity with your country/state doesn’t give you any more authority)
- 2. business cards (who keeps these anyways?)
- 3. a manufacturer or programmer (you don’t need a product. You need customers)
- 4. a business suit (forget this and anything else that ‘legitimizes’ you as a new business)
- 5. sales and marketing plans (plans mean you know EXACTLY what you are doing)
- 6. business plans (see 5)
- 7. a bank account for the business (you need a reliable income stream first)
What you do need
1. Your idea written out
2. All of your assumptions put out in the air (percolate this could take some time)
3. What is the first thing you need to do
A. This will often involve finding your ideal customer and asking them if this is something they need
B. Find clever ways to validate your assumptions.
This may seem like it’s not a lot but to start walking you need to execute and be willing to do that. Once you are willing to start your engine then you need to figure out where you are going.